Strategy
Before anything gets designed, we work out what the company needs to say and who needs to hear it. Positioning, naming, audiences, and a plan everyone in the room agrees on.
We are the creative studio inside the collective: one team working for every company in the group, whatever industry it's in.
Most groups hire a new agency for every company they own, and each one starts from zero. We don't. We already know the brands, the people and what worked last time, so the best idea from one company can go straight to work for the next. Because the best lines are the ones worth repeating.
Before anything gets designed, we work out what the company needs to say and who needs to hear it. Positioning, naming, audiences, and a plan everyone in the room agrees on.
Identity, packaging, print and spaces. Each company in the collective gets a look that belongs to it alone, built as a system its own team can run with.
Campaigns, photography, film and copy. The things people actually see, made for every channel the company lives on, from launch day to season four.
Websites, storefronts, email and social. We build it, measure it and keep tuning it, so every brand keeps working long after the launch.
The kind of work that comes out of the studio, company by company.
The problem, the audience, the deadline and what success looks like. Everything else can wait for the first meeting.
Sharing a studio doesn't mean sharing a look. Here is how we keep a candle brand and a materials supplier from sounding alike.
Small changes travel through files, printers and approvals. A short guide to asking for changes that stay small.